Carbon Balanced Paper:
A new and simple way to
reduce your carbon footprint.

Terms and Conditions of using and promoting Carbon Balanced Paper

Background

Carbon Balanced Paper is an initiative providing high credibility and integrity for customers and their clients, to reduce carbon impacts in their paper based communications. 

Carbon Balancing (a form of carbon offsetting), is provided by international conservation charity, the World Land Trust (WLT), through land purchase of ecologically important areas of tropical rainforest under imminent threat of deforestation. Preserving such habitat balances carbon through a mechanism known as REDD, Reduced Emissions from Deforestation and forest Degradation, and also safeguards biodiversity within these forests.

Those using Carbon Balanced Paper may use the Carbon Balanced Paper logo, when registering work and agreeing to conditions of use.

Strict conditions apply in how the World Land Trust and Carbon Balanced may be referred to when making statements concerning the use of Carbon Balanced Paper. These terms protect the integrity of the World Land Trust and Carbon Balanced, and ensure the environmental benefits of using Carbon Balanced Paper are not overstated, and prevent the implication of any direct endorsement by the World Land Trust of users of Carbon Balanced Paper.

Organisations within the Graphics industry supporting and using Carbon Balanced Paper, may promote Carbon Balanced Papers as a service offer in their customer communications and websites, observing the conditions of use below.

Changes and agreement to comply will be sought where overstatements or misrepresentation of Carbon Balanced or the World Land Trust by an organisation are made. Should an organisation continue and knowingly misrepresent, then the World Land Trust will make a public statement to this effect and disassociate themselves from that organisation.

If resolution is not achieved, breaches of these terms and conditions or illegal use of the World Land Trust trademark could be subject to legal action.

Using and Downloading the artwork

1. Only orders for Carbon Balanced Paper, where the cost of balancing is included within the invoiced price of the product or where an additional cost has been paid to Carbon Balance that order, can be registered and is entitled to use the Carbon Balanced Paper Logo.
2. All jobs must be registered on the Carbon Balanced website, unless other arrangements have been agreed in writing.
3. Registered jobs are issued with bespoke numbered artwork and must only be used for that registered job. All logos are issued on a once-only-use basis. A reprint counts as a separate job and will require a new logo and unique number.
   
   
4. The Logo cannot be amended nor can any other words or phrases be added to describe your organisations involvement with WLT or its Carbon Balanced Programme.
   
   Research of printed jobs using the Carbon Balanced Paper logo occurs and appropriate action will be taken if miss-use is identified.
   
   Promoting Carbon Balanced Papers
5. In promotional material, organisations may only use the specific World Land Trust Carbon Balanced Paper logo when promoting Carbon Balanced Paper. They are not permitted to use any other variant logos or trademarks of the World Land Trust.
   
   
6. The Logo cannot be amended nor can any other words or phrases be added to describe your organisations involvement with WLT or its Carbon Balanced Programme.
7. Organisations may not overstate their support of, or by, the World Land Trust. They must not infer they are working directly with, or are endorsed by the World Land Trust.
   
   An example of acceptable wording would be; “XYZ printers can offer you Carbon Balanced Paper, where the carbon Impacts have been balanced by the World Land Trust, an ecological charity.”
8. It must be clear that only the paper element is Carbon Balanced. Reference to product, publication, leaflet are not permitted where this infers other carbon impacts of production elements, printing and distribution, are included.
9. Organisations using or promoting Carbon Balanced Paper must not act in any way that is inconsistent with the WLT’s objectives, which are conservation and restoration of threatened habitats.
10. Organisations using or promoting Carbon Balanced Paper must not act in any way that is inconsistent with responsible environmental, social or ethical activities

Carbon Balanced Paper delivers high value endorsement which adds value to organisations who seek to minimize their environmental impacts and in so doing enhance their reputations.

Misuse or misrepresentation is contrary to these objectives and would not be in the best interests of the final customer or those companies in the supply chain. This is also likely to contravene trademark rules and leave organisations liable to legal action.

For further information or assistance please contact;

Jacqui Irving
Group Resource Marketing
Tel: 01604 664083