Brand Impact

Why Carbon Balanced

There’s been a revolution in the past two decades. And you’ve been part of it.

Paper is now regarded as one of the world’s great sustainable products. It’s biodegradable, recyclable and made from a renewable raw material. And it’s thanks to the whole print supply chain that terms like FSC, PEFC and recycled content have entered the mainstream.

Carbon Balanced Paper in partnership with the World Land Trust is the next step. It’s come at a time when business – your customers – are looking for every way they can to reduce their carbon impacts.

The low-carbon economy is on its way. Today, a carbon reduction strategy is a competitive advantage for your customers. Tomorrow, it will be standard business practice.

Carbon Balanced Paper: High-performance paper for tomorrow’s low-carbon economy.


77% of people want to see companies with 250 or more employees report their carbon emissions.